Contractor websites · Marketing · Call answering

Built for
working guys,
who need to
work less.
Book new jobs while you’re busy. Ads that bring customers to you. Every lead answered & scheduled. Hire help
with no
bullsh*t
involved.
All done by your Outfitter agent.

Your OutfitterAI agent runs your website, your marketing, your phones and your hiring.

Free to start · Live in about 5 minutes · No contracts
The business case

Every missed lead is your money walking away.

21times

more likely to qualify a lead when you get back to them in 5 minutes instead of 30.

2in3

Americans are more likely to hire a contractor or home service company that has a website.

52%

of people found a new business on Facebook in the past year. If you’re not there, they find someone who is.

01

Answers every call

EmmaAvailable 24/7

Asks your questions, offers the homeowner a time and texts you the details to confirm.

02

Free website

Built for your trade in about five minutes, from what already wins work. Its AI booking agent answers questions and books leads.

A free Outfitter website on a phone
03

Ads, done for you

  • Facebook & Instagram
  • Google Business
  • Direct mail postcards
  • ChatGPTComing November

Sources: Lead Response Management Study, MIT and InsideSales.com, 2007 (21 times); DreamHost 2026 Local Business Trust Index, survey of 1,201 US adults, November 2025 (2 in 3); Square survey of 1,800 US consumers, 2018 (52%).

AP News
“Contractors don’t want to learn marketing. They want booked jobs.”
Eric Smith, founder · AP News press release
USA News
“Most contractors are great at selling and building. What breaks is everything before the visit.”
Eric Smith, founder · USA News feature
USA News
“An estimator that knows the trade, its products and its local prices can, in minutes instead of weeks.”
USA News · Feature on Outfitter AI’s partnership tier
Best Houses
“One number to call for their whole office.”
Best Houses · Contributor feature · Oct 7, 2026
AP News
“Emma can build a basic contractor website in approximately five minutes…”
AP News · Press release · Oct 8, 2026
AP News
“When the owner cannot answer, Emma can respond to incoming calls…”
AP News · Press release · Oct 8, 2026
AP News
“Every contractor on Outfitter makes it better for every other one.”
Eric Smith, founder · AP News press release

“This is like having a
sales and marketing team.”

Your Outfitter agent runs the ads, answers the calls and lines up the help. You check your phone and say yes to the work.

A 4-minute look

See how it works.

Emma, your Outfitter AI agent
Meet Emma

One agent. One
phone number.

Call or text her like you would a good office manager. She knows your trade, your prices and your calendar, and she handles the work that keeps you up at night.

You get:
Our motto

Go strong.
Then go home.

We’re here so you can make more money and have more time off.
Let Outfitter handle the rest. You’re up and running in 5 minutes.

On YouTube

Watch Emma at work.

“That’s the new office manager?”
“I heard the boss has a new girl.”
“They just want to get it done.”
“There’s somebody new…”
Calls answered from the deer blind.